Public Relations

Major/Minor

Prepare for a career in publicity, event planning, or community relations by studying public relations. Our program puts theory in action through project-based courses where you'll do work for real clients. You'll learn to create strategic communication for corporate, agency, nonprofit, and ministry settings in a truthful and responsible way.

In this program, you will . . .

  • develop written and spoken communication skills essential to publicity work
  • study different PR environments, audiences, and message strategies
  • gain an understanding of media ethics and the interactions of media, faith, and society

Hands-on projects build skills in:

  • print and web design with Adobe Creative Suite, especially Photoshop, InDesign, and Dreamweaver
  • concise and informative writing
  • event and campaign planning and production

Professional Development:

  • Class projects that serve real clients, helping them enhance their reputation, educate their audiences, and promote their organization.
  • Join Taylor's chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. As a member, you'll meet industry professionals, tour notable agencies, and have the opportunity to job-shadow PR professionals. PRSSA also offers scholarship opportunities.
  • Complete a 120-hour minimum practicum.

Public relations students close their time at Taylor with a senior capstone course. In this course, they compile a professional portfolio and work on their personal brand.

The Bachelor of Arts option requires a foreign language. The Bachelor of Science option pairs public relations requirements with Taylor's systems curriculum.