Sport Management


Interested in the business side of sports and recreation? Sport management applies the principles of business, law, ethics, marketing, public relations, and finance to the world of sports.

In this program, you will . . .

  • learn the roles, functions, and responsibilities of a sports manager in college and high school athletics, private sports organizations, and professional organizations like the NFL, NBA, MLB, MLS, and NHL
  • study techniques and strategies for effectively promoting sports to the public
  • examine the financial, economic, and legal issues related to the sports industry, including:
    • budgeting
    • sponsorships
    • capital structuring
    • legal disputes in sports

You'll gain business background, as well as practical knowledge of how to lead, create, and manage sports programs and activities from a Christian worldview.

Professional development:

  • Complete one 160-hour internship and two 40-hour practicums. Past students have interned with teams like the Cleveland Browns, Indiana Pacers, Eastbrook High School, Michigan State University, and Field of Dreams.
  • Work for Taylor's Athletics Department.
  • Write for the Sports section of Taylor University's student newspaper, The Echo.

Careers: Sports and recreation managers, athletic director, sports information, media relations, sport agency

The Bachelor of Arts option requires a foreign language. The Bachelor of Science option requires additional business and systems courses.