The Taylor University Brand

Taylor University’s mission is to develop servant-leaders marked with a passion to minister Christ’s redemptive love, grace, and truth to a world in need.

The Taylor brand is anchored in this statement, driving all visual and verbal representations of the institution. Through color, fonts, logos, and photography, the brand identity comes to life. Standards and guidelines are set to ensure consistency of the Taylor brand while communicating the essence of why the institution exists.

The Taylor Story

Relationships. At Taylor University, this is the Christ-centered foundation of what we strive to embody. It’s what we believe makes us different. It’s what enlivens our campus culture, what invigorates our engaging academics, and what transforms our discipleship journeys. At Taylor, every student is drawn into a vibrant, incarnational community of people who deeply know them, actively encourage them, gracefully hold them accountable, intentionally point them to ⁠Jesus⁠, and holistically help them to thrive.

And we believe this is the mainstay of our identity and our success. It is how we rose to a position of leadership and influence among Christian universities. Our dedication to our students has led to lasting learning partnerships, impactful mentoring connections, and integrated systems of support that turn a student’s potential into a clear vocational calling. Our legacy, steeped in excellence, equips students to participate in God’s work of transforming the world.

This is our deep joy. Buoyed by our hope in Christ, we cultivate a truly unique place marked by hospitality, vibrancy, and excellence in daily practices that foster life-changing and life-long growth. Whether engaging in chapel, stepping into a laboratory, or continuing a cherished campus tradition, there is palpable passion at Taylor. With more than 100 areas of study across the arts, humanities, sciences, and social sciences, and a Foundational Core curriculum that promotes a broad base of knowledge, Taylor encourages students to ask hard questions, apply themselves to the tasks at hand, and embrace their callings. Our dedication to excellence in and out of the classroom has led to national recognition. Though we are a work in progress, we love who we are becoming and what we stand for as we confidently invite others to be full participants in our collective formation.

Taylor students pursue their passions with humble curiosity. Taylor graduates dedicate their lives to compassionate service. And the Taylor community unites in its steadfast mission to make a far-reaching impact on the world God loves.

We are Taylor University.