The Makeup of Marketing

If you’re interested in studying market research, consumer behavior, and the best practices in the marketing world, you will find Marketing a rewarding major. At Taylor, we'll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity. 

Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. You'll be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.

To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching all forms of marketing and modern consumer behavior. You'll put it into action through real business projects and a required practicum in the marketing field. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.

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Minor in Marketing

Learn how to reach your target audience and accurately measure marketing initiatives with a Marketing minor. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior. Though the material is applicable to all, a minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors.

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Other Marketing-Related Degree Programs

If you are passionate about music and business, consider majoring in Music with a Music Management or Music Marketing concentration. If you enjoy athletics management and sport marketing, consider a major in Sport Management.

Keaton Hendricks Thumbnail
Keaton Hendricks
Class of 2018
A lot of the professors knew I was trying to pursue this business and they would offer help, and I'd meet in their office and talk through different things I was going through. I also met some of the alumni who would come back to campus and be mentors in class, and it was so cool to connect with them. There are still business alumni who I met at Taylor who I meet with to this day.

Marketing Curriculum & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog here.

Foundational Core

The Foundational Core is the key to Taylor’s total education. These classes will give you a big-picture view of how your calling connects with God's purpose for your life, engaging with ideas that will demonstrate how God has given you certain talents and skills to bring healing to the world. Each student who completes the Foundational Core emerges as a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God's creation.

View Foundational Core Curriculum.

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