30 July 2024
Connection is more than connectivity. Yet as Taylor University launches a revamped website, we want visitors to experience the best of both worlds.
Relationships are at the heart of the Taylor story—our campus is a vibrant, intentional community where students are deeply known, actively encouraged, and purposefully engaged in pursuing knowledge while strengthening their Christian faith for the journey that lies ahead.
Our new website delivers a more seamless and dynamic user experience with greater visual appeal and ease of navigation that provides anyone interested in learning more about Taylor with a robust virtual engagement. The website spans undergraduate and graduate programs and will allow users not only to gather essential information about programs and degree offerings, but to connect with Taylor’s culture in an authentic way—even before they set foot on campus.
“Seeing is believing when it comes to understanding Taylor’s culture,” says Holly Whitby, Vice President for Enrollment and Marketing. “In the day-to-day experience, there is a real joy and passion here that is genuine. That’s why a campus visit is still the best validation of Taylor’s strengths. At the same time, today’s students are immersed in a digital world, and we need to meet them where they are.”
The new website follows the launch of Life to the Full, Taylor’s new brand story released December 2022, and utilizes research and best practices for website design. As the University’s web traffic has reached over 1.8 million page views annually, more than half of the visits have come from a mobile device. Taylor’s new site utilizes a more dynamic content management system (CMS) making it easier to share our story, whether by laptop or phone.
“Traffic to Taylor’s site has been growing as we have increased awareness of the University, grown enrollment, and have now launched the largest campaign for a Christian college,” Whitby said. “We need to ensure our website not only communicates content with clarity, but also captures the campus culture. I am grateful for the work of our marketing team and our partner, Stamats, in making this possible through incredible teamwork and an enhanced digital platform.”
