Athletic Brand

The Taylor University athletics logo honors our longstanding tradition of athletic excellence combined with spiritual formation and academic rigor.

This new Trojan logo reflects the heart and dedication our athletes show on and off the field, integrating the strength of the Trojan mascot with refreshed imagery and a design that encapsulates our determined spirit, our call to excellence, and our unwavering sense of who we are.

Primary Athletics Logo

It’s an enduring symbol that represents the past, present, and future of Taylor’s athletic legacy. The University has a responsibility to use it consistently and correctly, positioning the logo as a representation of Taylor’s full, authentic athletic brand.

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  The Trojan

  The Taylor Trojan represents the passion and dedication of Taylor athletes and the entire Taylor community. Through streamlined imagery that refreshes our longstanding Trojan mascot, the logo demonstrates our determined spirit, our call to servant-leadership, and our unwavering sense of who we are.
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  Taylor Athletic Wordmark

  “Taylor” is set in a customized typeface. The prominent, bold lettering indicates established strength and leadership, while the gray border represents our commitment to excellence.
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  Trojans Subheading

  The “Trojans” subheading clarifies the name of our athletic teams and is centered to demonstrate prestige and strength.

Secondary Variations

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  Horizontal

  Maintaining its strength and elegance, this logo arranges the Trojan beside the Taylor wordmark. This is an alternate option to the preferred vertical logo.

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  Wordmark

  The Taylor wordmark may be used without University or the Trojan. This logo works best when size and color are limiting factors for its use.

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  Trojan Icon

  The Trojan icon may be used alone when other Taylor branding is apparent. The only exception for this is apparel. Please contact the Athletic office for permission to use this variant.

Clear Zone

Clear zone is the area around a logo that no other elements may enter. This space should be kept free of any text or graphics. The clear zone also acts as a buffer against the edges of a document. To calculate the clear space needed for the Taylor athletic logo at any size, use the height of the letters in the wordmark. For the Trojan icon on its own, the clear space should be equal to the height of the helmet cheek guard.

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Clear Zone Examples

Centering the Trojan

When used alone, the Trojan icon should be optically centered, rather than physically centered. The optical center of the icon is based on the left side of the helmet cheek guard.

Minimum Size

There is a minimum size requirement for print, digital, and embroidered applications of the athletic logo to ensure it is always clear and legible. The minimum size requirement is based on the width of the design and applies to all variations of the athletic logo aside from the stand-alone social media mark.

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  Print Minimum Size

  For print applications, the minimum width of the design is 1". Horizontal logos are the exception, requiring a minimum of 1.5" width.
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  Digital Minimum Size

  For digital applications, the minimum width is 72 pixels at 72 pixels per inch. Horizontal logos are the exception, requiring a minimum of 108 pixels.
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  Embroidery Minimum Size

  For embroidered applications, the minimum width of the Trojan icon is 2.5". For the wordmark and subheading, the minimum width is 4.5".

Color Palette

Taylor’s athletic colors are Taylor Purple and Iron Sharpening Gray. Use these striking colors to attract the eye to an important design element or headline.

Neutral colors—from black to white—are essential to any brand identity system. These colors allow a canvas to “breathe” and help to highlight and feature the rest of the color palette. Do not overlook the power of white and black space.

Secondary Variations

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  Taylor Purple

  PANTONE 269C, C78 M100 Y0 K38, R82 G45 B114, #522D72

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  Sharpening Iron

  PANTONE COOL GRAY 5, C0 M0 Y0 K29, R178 G180 B190, #B2B4BE

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  White

  #FFFFFF

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  Black

  #000000

Fonts

Consistent and personality-driven Fonts are at the basis of all effective brand standards.

The Taylor brand is made up of a select few typefaces, each with its own specified use in print and web-based materials. These typefaces must be used in all Taylor materials without substitution. Each typeface is available at a variety of weights, offering flexibility for a wide range of applications.

Select Headings

College Block - Reserved for use in Marketing Operations only.

Headings

Apotek - Reserved for use in Marketing Operations only.

Body Copy

Montserrat

Color Variants

The Taylor Trojans logo allows a variety of color variants that remain consistent in brand and identity. These variations provide options for using the logo on white, purple, gray, and black backgrounds. Please use only this approved set of color options on the backgrounds indicated for their use.

On Purple

On White

On Gray

On Black