Telling the Taylor Story

Telling the Taylor Story requires an investment in resources that will increase our engagement with all constituent groups and allow us to reach a larger segment of the Christian world.

We want more people to know Taylor University and the excellent Christ-centered, student-focused education we provide.

  • Construct a new welcome center in the heart of campus extending hospitality to thousands of visitors each year.
  • Steward the University’s brand to increase the confidence of alumni and parents in recommending Taylor to prospective students.
  • Increase our digital engagement to articulate Taylor’s unique strengths within the competitive higher education marketplace.

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$55.4M

As of February 2025

$60M Goal

Welcome Center

An Engaging Visitor Experience in the Heart of Campus

A Welcome Center will catalyze Taylor’s ability to attract prospective students by showcasing the Taylor experience in memorable ways for prospective students and their families. Within the increasingly competitive higher education landscape, a gateway into the life and culture of Taylor is one way to set ourselves apart from similar institutions and will demonstrate the engaging campus culture that defines Taylor’s life to the full experience.

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Strategically located in the heart of campus adjacent to the LaRita Boren Campus Center, a new Welcome Center will serve as a dynamic gateway for prospective students, guests, and visitors. Beyond its role in student recruitment, this space will also be a hub for strengthening connections with alumni and donors, offering an inspiring environment for relationship-building and engagement.

For many prospective students, their Taylor journey begins with a campus visit—an opportunity to connect with current students, experience the joy-filled atmosphere that defines our community, and explore our academic facilities.

A Thriving Campus | Campaign Progress

Thanks to generous donors like you, the University has secured gifts and pledges to support these impactful initiatives.

Horne Academic Center

This $30 million facility funded through philanthropic dollars is home to Film and Media Arts and the Center for Innovation and Entrepreneurship (CIE).

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The Taylor Brand

Reimagined imagery and messaging to elevate the University’s distinctives.

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Annual Alumni & Parent Events

Launched regional events to reconnect with alumni and introduce Taylor to prospective families.

Outreach & Connections through Church Relations

Expanded the work of Church Relations with Taylor-connected churches and resourced a PREACH Lab.

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Extend the Taylor Brand through Digital Outreach

Increased Taylor’s digital engagement with prospective students, alumni, parents, and friends.

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Elevate Campus Aesthetics

Targeted investments across campus to provide a better experience and remain competitive.

Additional
Opportunities

Funding that addresses the most strategic initiatives with the greatest impact in the Life to the Full campaign.

Digital Learning Labs

Investments in key spaces (Reade, Rupp, Euler) to elevate outreach efforts to all constituents.