Oct 25, 2018
Public Relations Major/Minor
Taylor’s Public Relations major trains students to create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. You will use digital media tools and gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.
Our Public Relations program puts theory in action through project-based courses where you’ll do work for real clients. You will develop written and spoken communication skills essential to publicity work; study different PR environments, audiences, and message strategies; and gain an understanding of media ethics and its interactions with faith and society.
Other Public Relations courses focus on concise and informative writing, event and campaign planning and executing, and print and web designing. Public Relations students close their time at Taylor with a senior capstone course, where each student compiles a professional portfolio and develops a personal brand.
Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their educations, broadening their networks, and launching their careers. As a member, you’ll meet communications industry professionals, tour notable agencies, and job-shadow PR professionals. PRSSA also offers scholarship opportunities.
Minor in Public Relations
Support any major by developing communication skills to represent a group or organization. Learn the basics of PR at a company with hands-on, project-based classes, which focus on media writing, PR campaigns, and content production for print and online. A Public Relations minor is ideal for majors in Marketing, Management, Multimedia Journalism, Graphic Art, and Professional Writing.
Public Relations Curriculum & Degree Options
Contact the Communication Department
With a 95 percent career placement rate, the Communication Department excels at creating connections between students and businesses across the country. Our Communication programs cover exactly what employers are looking for: leadership, interpersonal and team-based communication, writing, graphic design, branding, image rhetoric, and many other topics.
Our students become proficient at clear communication and target audience messaging. They gain the skills necessary to enter any setting—online, in print, or in person; professional or otherwise—and effectively engage with others.
Our students aren’t just sitting in classrooms learning; they are professionals working hands-on to develop and sharpen their skills. Our students perform communication audits, evaluate website effectiveness, send book proposals and query letters, execute communication campaigns, and write for The Echo, Taylor’s award-winning student newspaper.
Faculty also bring students to regional and national conferences, like the International Association of Business Communicators (IABC), regional IABC conventions in Cincinnati and Cleveland, and Public Relations Society of America’s (PRSA) Indianapolis chapter meeting.
Our Communication students have gone on to study at many graduate programs, including:
- American University
- Ball State University
- Baylor University
- Bethel University
- Carnegie-Mellon University
- DePaul University
- Fuller Theological Seminary
- Indiana University-Purdue University Indianapolis (IUPUI)
- Indiana University School of Law
- Michigan Technological University
- Northwestern University
- Northwestern University, Medill School of Journalism
- Olivet Nazarene University
- Radford University
- St. Thomas University School of Law
- Taylor University Graduate School
- University of Kentucky
- University of Michigan
- University of Missouri, Missouri School of Journalism
- Westminster Theological Seminary
- Wheaton College Graduate School
The practical experience you receive with any of our Communication degrees will prepare you for a career in many vocations, from journalism to event planning to novel writing. The Communication faculty and the Calling and Career Office work hard to put students in contact with Taylor alumni and partnering organizations for internship and employment opportunities.