Public Relations

Major/Minor

Developing Your Personal Brand

Taylor’s Public Relations majors create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. You will use digital media tools and gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.

Becoming a PR Pro

Our Public Relations program puts theory in action through project-based courses where you’ll do work for real clients. You will develop written and spoken communication skills essential to publicity work; study different PR environments, audiences, and message strategies; and gain an understanding of media ethics and its interactions with faith and society.

Other PR courses focus on concise and informative writing, event and campaign planning and executing, and print and web designing. You’ll close your time at Taylor with a senior capstone course, where each student compiles a professional portfolio and develops a personal brand.

Get on track for these careers

Director of Public Affairs
Marketing Coordinator
Social Media Manager
Public Relations Specialist
Fundraising Manager
Director of Communications
Account Director
Technical Writer
Grant Writer
Marketing Communications Specialist

View Communication Department Information View Communication Department Faculty & Staff

A group of students working together with desks pushed together

A group of students posing with a professor all in yellow shirts

A group of students holding food products in a classroom

A few students sitting on couches in Rupp Communication Arts Center

Student standing in front of a display for her senior project

Students standing at a table selling some product

Three female students holding products from Shop the Loop

A student standing behind a table for his senior show

Students filling the LaRita Boren Campus Center at Shop the Loop

A student hugging a professor onstage in the Butz-Carruth Recital Hall

Student Experience

You’ll participate in the process of creating promotional packages and PR campaigns for clients while also discussing real-time case studies, developing skills in crisis communication, strategic writing, and web design.

Students can connect with past alumni who are working in different PR contexts across the globe, and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world. To that end, we hold students to a high level of honesty and integrity as they dive into the process of contemplating the role ethics plays in the job of a public relations professional.

Two students waking with coffee cups in the LaRita Boren Campus Center

Join the Public Relations Student Society of America

Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. As a member, you’ll meet communications industry professionals, tour notable agencies, and job-shadow PR professionals. PRSSA also offers scholarship opportunities.

An overhead view of Shop the Loop in the LaRita Boren Campus Center

Promote Student Businesses Through Shop the Loop

Shop the Loop is an annual event produced by the Public Relations Student Society of America that promotes student and faculty/staff products and services. PR students plan, promote, and produce the entire event, which generally features a beneficiary cause. This popular artisan fair draws hundreds of students and community members and serves as an excellent learning experience for PR students.

Two students talking and walking down stairs in Euler Atrium

Minor in Public Relations

Support any major by developing communication skills to represent a group or organization. Learn the basics of PR at a company with hands-on, project-based classes, which focus on media writing, PR campaigns, and content production for print and online. A Public Relations minor is ideal for majors in Marketing, Management, Multimedia Journalism, Graphic Art, and Professional Writing.

Hannah Leystra

Class of 2020

"Taylor’s PR program goes far beyond classroom lectures, allowing students to gain the experiences that matter to us and build a solid foundation for our careers. Working with clients in our classes offered opportunities that reached into the community. We learned as we served others and served others as we learned the concepts of public relations."

Customize Your Degree With a Concentration

Health PR

Combine your skills in communication with your passion for health & healthcare services.

Integrated Marketing

Combine PR with a business focus with courses in business law & corporate finance.

Nonprofit PR

Study and participate in public relations for nonprofit organizations.

Sport PR

Study courses and perspectives specific to the sports industry, in addition to core communication & PR classes.

Public Relations Curriculum & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.

Liberal Arts Foundational Core

A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.

View Foundational Core Curriculum.

Two students standing in the Nussbaum Greenhouse

Related News

Cases and Campaigns Class Wins Platinum MarCom Award

Jan 05, 2024

The Public Relations class won the award for their campaign for Thriving Grant County/Thriving Mill Township. This is the highest recognition of the MarCom Awards, one of the largest, most-respected creative competitions in the world.

Read Article

13 Taylor Students Awarded Orr Fellowships

Dec 19, 2023

These students represent the largest-ever group of Taylor students offered Orr Fellowships, which are full-time paid positions with Indianapolis companies while building valuable connections with experienced professionals.

Read Article

PR Students’ Grant Proposals Awarded Funding

Aug 09, 2023

A nonprofit organization in Michigan is the recipient of a $10,000 grant, thanks to the work of Public Relations students Ashley Wynalda and Ellie Malmquist.

Read Article

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