Public Relations (Major/Minor) 

Create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. 

You’ll gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships. 

Put theory into action through project-based courses where you’ll do work for real clients. You’ll close your time at Taylor with a senior capstone course, where you’ll compile a professional print and online portfolio and develop a personal brand. Through it all, we’ll talk about the process of contemplating the role ethics plays in the job of a public relations professional.  

Connect with alumni who are working in different PR contexts across the globe and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world.  

Public Relations Degrees

  • BA in Public Relations
  • BS in Public Relations/Systems
  • Minor in Public Relations
  • Degree
  • Minor

View Curriculum

Build skills in: 

  • Concise and informative writing
  • Public speaking
  • PR strategy
  • Social media strategy
  • Event and campaign planning and executing
  • Design
  • Brand development
  • Audience analysis
  • Crisis communication
  • Message strategy

 

Career opportunities: 

  • Director of public affairs 
  • Marketing coordinator 
  • Social media manager 
  • Public relations specialist 
  • Fundraising manager 
  • Director of communications 
  • Account executive 
  • Technical writer 
  • Grant writer 
  • Marketing communications specialist 
View Communication Department
View Faculty

Pathway to a PR Pro

Create promotional packages and PR campaigns for clients. Take on real-time case studies, and develop skills in crisis communication, strategic writing, and web design.

Public Relations Curriculum Guides & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.

Customize your PR degree with any of the following optional concentrations. 

  • Health PR: Combine your skills in communication with your passion for health & healthcare services. 
  • Integrated Marketing: Combine PR with a business focus with courses in business law & corporate finance. 
  • Nonprofit PR: Study and participate in public relations for nonprofit organizations. 
  • Sport PR: Study courses and perspectives specific to the sports industry, in addition to core communication & PR classes. 

A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.

View Foundational Core Curriculum.

  • Join the Public Relations Student Society of America

    Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. Meet communications industry professionals, tour notable agencies, plan renowned campus events and job-shadow PR professionals. PRSSA also offers scholarship opportunities. 

    Learn More

  • Meet PR Alumni

    Connect with alumni who are working in different PR contexts across the globe and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world. 

    Meet our Alumni

  • Promote Student Businesses Through Shop the Loop

    Shop the Loop is an annual event produced by the Public Relations Student Society of America that promotes student and faculty/staff products and services. PR students plan, promote, and produce the entire event, which generally features a beneficiary cause. This popular artisan fair draws hundreds of students and community members and serves as an excellent learning experience for PR students. 

  • Hannah Leystra

    Class of 2020

    Taylor’s PR program gives students experiences that matter to us and build a solid foundation for our careers. Working with clients in our classes offered opportunities that reached into the community.

Minor in Public Relations

Support any major by developing communication skills to represent a group or organization. Learn the basics of PR at a company with hands-on, project-based classes, which focus on writing, PR campaigns, and content production for print and online. A Public Relations minor is ideal for majors in Marketing, Management, Multimedia Journalism, Graphic Art, and Professional Writing. 

View Curriculum

Related Majors

Public Relations is part of the Communication Department

Contact
Donna Downs
Associate Professor of Communication, Yearbook Advisor

765-998-4927
email

Contact
Tammy Armstrong
Communication Program Assistant

765-998-4696
email

Go to the Department

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