Create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings.
You’ll gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.
Put theory into action through project-based courses where you’ll do work for real clients. You’ll close your time at Taylor with a senior capstone course, where you’ll compile a professional print and online portfolio and develop a personal brand. Through it all, we’ll talk about the process of contemplating the role ethics plays in the job of a public relations professional.
Connect with alumni who are working in different PR contexts across the globe and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world.
Build skills in:
Career opportunities:
Create promotional packages and PR campaigns for clients. Take on real-time case studies, and develop skills in crisis communication, strategic writing, and web design.
Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.
Customize your PR degree with any of the following optional concentrations.
A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.
Join the Public Relations Student Society of America
Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. Meet communications industry professionals, tour notable agencies, plan renowned campus events and job-shadow PR professionals. PRSSA also offers scholarship opportunities.
Meet PR Alumni
Connect with alumni who are working in different PR contexts across the globe and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world.
Promote Student Businesses Through Shop the Loop
Shop the Loop is an annual event produced by the Public Relations Student Society of America that promotes student and faculty/staff products and services. PR students plan, promote, and produce the entire event, which generally features a beneficiary cause. This popular artisan fair draws hundreds of students and community members and serves as an excellent learning experience for PR students.
Hannah Leystra
Class of 2020
Taylor’s PR program gives students experiences that matter to us and build a solid foundation for our careers. Working with clients in our classes offered opportunities that reached into the community.
Contact
Jeff Groeling
Department Chair and Professor of Communication