Interested in studying market research, consumer behavior, and the best practices in the marketing world?
At Taylor, we’ll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity.
Marketing majors will be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.
Build skills in:
Career opportunities:
Taylor equips you for employment right after graduation.
Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.
A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.
Keaton Hendricks
Class of 2018
Professors and alumni helped me pursue my business efforts through one-on-one meetings in their offices and through mentor talks in class. I still meet with some of these business alumni to this day.
A minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior.
If you’re passionate about music and business, consider majoring in Music with a Music Management or Music Marketing concentration. If you enjoy athletics management and sport marketing, consider a major in Sport Management.
Contact
Amy Stuckey
Department Chair and Assistant Professor of Sport Management
Contact
Jeanette Wisehart
Business Program Assistant