Marketing (Major/Minor)

Interested in studying market research, consumer behavior, and the best practices in the marketing world?

At Taylor, we’ll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity. 

Marketing majors will be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.

Marketing Degrees

  • BA in Marketing
  • BS in Marketing/Systems
  • Minor in Marketing
  • Degree
  • Minor

View Curriculum

Build skills in:

  • Understanding consumer behavior
  • Identifying problems
  • Conducting market research
  • Developing and administering surveys
  • Analyzing data
  • Proposing research-based solutions

Career opportunities:

  • Marketing Director
  • Brand Manager
  • Advertising/Promotion Manager
  • Social Media Manager
  • Sales Representative
  • Digital Marketing Manager
  • SEO Specialist
  • Content Marketing Strategist
View Business Department & Faculty

Stand out in marketing by staying at the front of industry change.

Taylor equips you for employment right after graduation.

Marketing Curriculum Guides & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.

A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.

View Foundational Core Curriculum.

  • Keaton Hendricks

    Class of 2018

    Professors and alumni helped me pursue my business efforts through one-on-one meetings in their offices and through mentor talks in class. I still meet with some of these business alumni to this day.

Minor in Marketing

A minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior.

View Curriculum

Other Marketing-Related Degree Programs

If you’re passionate about music and business, consider majoring in Music with a Music Management or Music Marketing concentration. If you enjoy athletics management and sport marketing, consider a major in Sport Management.

Related Majors

Marketing is part of the Business Department

Contact
Amy Stucky
Department Chair and Assistant Professor of Sport Management

765-998-5314
email

Contact
Jeanette Wisehart
Assistant to the Associate Dean of Business, Entrepreneurship, and Leadership

765-998-5135
email

Go to the Department

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